Why Should Fast-Growing Companies Opt for Next-Level Hosting Services?


In 2007, I accessed Facebook in India, three years after its inception on 4th Feb 2004, initially as a Harvard Networking site. Author of the book ‘The Facebook Effect’, David Kirkpatrick enumerates reasons for Facebook’s success and growth. He says that one of the critical factor of Facebook’s popularity and success lies in the fact that it was launched region-wise. The dawn of social networking sites provided significant influx of users and as a result, sites like friendster.com, myspace.com, hi5.com got slow. They couldn’t handle growth as their back-end servers and computing hardware were simply not enough.
A typical lifecycle of business has four stages: inception (startup), growth, maturity and decline. A fast growing company would most likely be in a growth stage, registering hyper quarterly growth numbers. The transition from inception to growth stage happens so fast which becomes grueling to manage. Proactive decisions pertaining to IT infrastructure can save you from flak here.

It is better to take your IT infrastructure to next level while you anticipate growth in near future. The idea is to step up and manage growth better. Growth means that all the resources you have at your disposal will eventually lag behind in meeting the expected outcomes, unless, of course they are increased or put through overtime. The magnitude of operations and processes will increase load on IT department. Eventually, you would require better IT infrastructure to cope up with the evolving times.

Here’s a list of options you can choose to undertake depending upon your existing infrastructure:

Colocation Services:

Through colocation services, a business can rent space for servers and ancillary computing hardware in a data center facility that also hosts other servers and hardware. The obvious benefits are economies of scale (since the cost of building physical infrastructure comes down), high security, better bandwidth etc. The concept relies on the basic premise as the cost of hosting individual servers is greater than a group of them put together under one roof.

Dedicated Server Hosting:

If you are into Shared Hosting and rapidly expanding the business, then it is high time you enjoy the benefits of using an entire server dedicated to your site. Dedicated server gives you better flexibility in terms of operations, enhanced security with an additional security layer, better uptime, improved reliability and scalability. You can also host multiple websites on the same server as the server is exclusive to your use.

Managed Services:

As the name suggests, in managed services, the service provider undertakes server operations and management so that you could focus on managing the business. The IT costs that otherwise incur are cut down significantly; you save on paying salary to people who used to operate servers. You can choose from a spectrum of plans available like semi-managed services, fully-managed services, etc.

Cloud Hosting:

The computing resources in cloud hosting gets consumed via an internet connection. Cloud hosting is provided for hosting websites on virtual servers that use a network of servers to pull in resources for computational capabilities. With Cloud hosting, it is easier to scale up and spikes in traffic get managed easily.

What Next?

For perspective, throughout the world, e-commerce is expected to see a CAGR of about 15% as predicted by eMarketer.

For instance, Amazon.com saw revenues increasing on an average of 30% per year between 2006-14. The online marketplace is evolving rapidly and the growth has just begun.

To keep up with the pace of change, business leaders have to keep making proactive decisions, foretell business requirements and act enterprisingly. They need to keep tabs on the dynamic, fast-changing business environment and maneuver future expansion tactfully.

Business needs will keep on evolving and so will the technologies that support business functions. The pace looks encouraging in the near future, and the sun has started to shine brightly. Hope this will help you plan well in advance for meeting your future IT requirements.